# Qualoo work supporting ASEAN Digital Masterplan

In collaboration with the Association of Southeast Asian Nations (ASEAN), Qualoo has developed guidelines that aid in the implementation of the ASEAN Digital Masterplan (ADM) 2025. The guidelines emphasize internet quality, customer experience, and foster a digitally inclusive, human-centric, and sustainable future.

ADM 2025 ([source](https://asean.org/book/asean-digital-masterplan-2025/)) provides actions that governments and regulators can undertake to materialize this vision. The goal is to develop a digital society that is founded on high-quality, ubiquitous, and high-speed connectivity across ASEAN. This entails improving existing infrastructure, expanding connectivity to unconnected regions, and catering to underserved areas.

Qualoo produced the Guidelines for Quality of Experience (QoE) Framework to assist in executing ADM 2025, promoting cooperation and collaboration between ASEAN member states in enhancing internet quality and customer experience. The document underscores the need for a data-driven approach to enhance the end-user experience, proposing a monitoring network for proactive optimization, strategic investment, and effective governance. This is projected to augment the customer experience for internet end users and diminish the industry's delivery costs.

Key features of the QoE Framework document include:

1. **Establishment of Unified Standards**: The framework initiates unified standards across all member states, fostering collaboration and improving connectivity quality.
2. **Use of Comprehensive Metrics**: The framework introduces a comprehensive range of metrics that align with regional strategic and digitization goals. These metrics concentrate on the objective of measuring QoE, not QoS.
3. **Independent Data Collection**: The framework advocates for unbiased and independent data collection to ensure an accurate performance assessment.

This framework can be implemented globally as it lays out a blueprint for how government and private sector can work together in a proactive way to otpimize quality of existing networks while targeting investment based on real-time internet performance data. These principles offer a real world approach to solving a major global problem and pre-requisite to delivering on industrial revolution 4.0 and global digitization promises.  Qualoo network has been designed to facilitate these requirements and help uplift global networks and end user experience at a reduced cost and timeframe. 


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